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So I went to my local Ford Dealer here in MA, and started the negotiating process on putting my order in for the ST. So one of the fees that the salesman brought up to me was the "Ford Advertising Fee". I've seen some mixed input on the legitimacy of this fee with Ford. On one hand, from what I've read and heard from friends (this is my first car buying experience, BTW) is that the Dealer Advertising fee is a load of BS. On the other hand, I've read that this is a legitimate fee from Ford (see New Car Buying Tips: Dealer fees, haggling tips, scams to avoid.. This is part of the website that Chad recommended in the "How to Buy a Car" Thread.).
I wanted to get everyone's feedback on this Fee. Is this something that I should expect to pay on a Ford car, or is this just another way the dealer is trying to screw me?
I wanted to get everyone's feedback on this Fee. Is this something that I should expect to pay on a Ford car, or is this just another way the dealer is trying to screw me?