Director of Web Relations
What is reasonable? 300 - 500 over invoice, sticker. Never bought a limited production run car. Trying to brace myself for Tuesday.
To that point, I asked a dealer how far they are willing to go below MSRP and the salesman stated that he can work with me a little bit, but there is not a lot of mark up from MSRP.Another thing to keep in mind, these cars aren't coming out of the dealer's regular allocation, so they aren't losing a spot by putting in your order. This is something new, and is to the benefit of both the buyer and dealer. Although some of the dealerships won't see it this way, as they really have no reason to jack up the prices now. They can't just cry supply-and-demand to justify inflated prices. Kudos to Ford...you gained some karma points with that move.
OK, tell that to the sales person who works off of commission.I don't care what is reasonable all I care about is getting the cheapest price possible, I don't care of the dealer loses money on the deal or not. I have been told by my management when I was a technician at a dealership that the majority of a dealerships profits come from the service department not the sales department.
I remember when a good friend of mine decided to leave her job and take a job selling cars. I asked her how she would reconcile screwing people out of their hard earned money. Her answer, they are paying for the privilege of having her as their sales person!OK, tell that to the sales person who works off of commission.
Some of them are perfectly nice people.
Agreed! I have no problem with supporting a dealership that gives me good customer service. I just don't want to be taken for a fool.Actually making money doing sales work is not unreasonable. Granted there are quite a few out there that just try to squeeze every penny out of you, but at the end of the day they are people just trying to make a living and feed their family. I don't expect them to sell a car at a loss or with so little margin that after overhead expenses it becomes a loss. Yes MSRP profit is a little fat, but somewhere right above invoice is about the right amount. That still gives them around $2k profit on a normally priced car, which will pay for their overhead, give them a bit of commission, and help pay for the secretaries that answer your phone, the janitors that empty the trash and the building that you were able to use to buy the car.
I hear that! I'd like to knock at least another $500 off. I did pretty well but there are a few that have done as well or better but their cousins don't own the dealership!Well, I'll just admit that they ended up getting more from me than I wanted to give, but not as much as they originally wanted. I'm not overly thrilled with my deal, but I'm not miserable about it either.