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I had an interesting message in my inbox today from head of marketing for the Focus ST, Lisa Schoder. Here's a piece of it:

I'll be contacting them on Wednesday, and I'll update here with what I can (though I guess just posting this is helping "promote buzz socially", so I suppose I've already started participating)I'm reaching out because you've been a very active and much appreciated FB fan as well as one of our first FB fans to pre-order a car! Ford ST would like you to take part in a very special ST launch event in which we would ask you to be an exclusive content creator for a national TV Spot, to help promote buzz socially, and to increase engagement within our FB community.