No I agree, social media is incredibly important, especially when you're aiming for a younger demographic, like I'd imagine the Ford ST page is. What I'm trying to say is how they're really screwing it up. Poor Lisa answers the same questions with the same answers every day, and I kinda feel like Ford threw her under the bus. Ford needs to use that page to at least give out minor weekly details, or maybe new pics or something to keep us interested. Trying to keep people interested with "badges" isn't going to do any good. I just don't think it should exist, unless Ford really wanted to commit to it...
BTW, I come from a family in advertising too, my father was a creative director for a very large advertising firm for 30 years, so I've been surrounded by it all my life. Lets just say you've seen his work quite a few times if you watch tv a lot, haha...