Not to mention all that page real estate being taken up by the raptor and boss 302, it's no wonder it's not the first thing you see on the ford website.For the picture issue, I think that's more to do with the fact that a production model doesn't exist yet. And I would imagine the website will be updated more once the ST is on the lot. Ford has to be realistic, the ST is a very low volume model that will sell itself - casual buyers probably won't be the ones ordering a $26-$30k Focus. Having the fuel-efficient models on the home page will do much more for their bottom line. I think maybe you are being unnecessarily pessimistic here.
for clarity: this post contains sarcasm