[oaxa]

"One large Sport button is not what our customers want," says Matt Russell, M Brand manager for BMW North America. "They're control freaks, which comes from their successful professional and personal lives, so the M6 is a good psychographic match for them."
SOURCE- 2013 BMW M6
Und nöw you vill shift HARD!

 

[Rev.Hammer]

Geez...just the sort of 'psychographic market' that I try to avoid....