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You know this back and forth about Ford did me wrong, I pre ordered my ST and now It looks like dealers will get dealer stock before I get my car.
This discussion usually pops up within threads and doesn't have its own dedicated thread so I thought we should have one.
Let me get the ball rolling. Because I'm obsessed with the whole pre order ordeal, I started by looking at what is a pre order.
Pre-order - Wikipedia, the free encyclopedia
My assumption was that because we were pre ordering our cars we would be at the top of the list for delivery, first come first serve. It would seem that this isn't the case.
Now we know the pre orders have a deadline of August and that the magic 1000 number wasn't even close to being reached. The suggestion that there would be such demand for the car that it would be difficult to obtain, (pre order yours now!) is simply marketing hype.:yay:
I am content to wait for delivery day, what every that may be and will be have to accept that I got played by Ford and assumed too much in regard to what my pre order status guaranteed me.
This discussion usually pops up within threads and doesn't have its own dedicated thread so I thought we should have one.
Let me get the ball rolling. Because I'm obsessed with the whole pre order ordeal, I started by looking at what is a pre order.
Pre-order - Wikipedia, the free encyclopedia
A pre-order is an order placed for an item which has not yet been released. The idea for pre-orders came when people found it hard to get popular items in stores due to their popularity. Companies were then given the idea to allow people to reserve their own personal copy, before the release, which has been a huge success. Pre-orders allow consumers to guarantee immediate delivery on release, manufacturers can gauge how much demand there will be and hence how large initial production runs should be, and sellers can be assured of minimum sales. Additionally, high pre-order rates can be used to generate publicity to further increase sales.
So, if we take this definition of what a pre orders is, marketing 101 would suggest we got exactly what was promised. A guarantee that we will be able to purchase a ST, and, a camera for being one of the first to step forward and order a yet on the market car.Pre-order incentive, also known as pre-order bonus, is a marketing tactic whereby a retailer or manufacturer/publisher of a product (usually a book or video game) encourages buyers to reserve a copy of the product at the store prior to its release.Reasons for this vary, typically publishers wish to ensure strong initial sales for a product, and the offered incentive is used to induce shoppers (who might otherwise wait for positive reviews or a specific shopping period like the holiday season) to commit to a purchase. Having paid for part or all of the purchase when placing the order, these consumers will usually complete the transaction shortly after the product's release, often on its first day in stores. Individual stores or retail chains may also offer bonuses for a popularly anticipated product, to ensure that the customer chooses to buy at that location, rather than from a competitor.
The pre-order bonus may be as simple as a discount on the item's purchase price or other related merchandise (another marketing strategy), or may consist of an actual item or set of items. These items may be related merchandise or exclusive items available only through the pre-order program.
My assumption was that because we were pre ordering our cars we would be at the top of the list for delivery, first come first serve. It would seem that this isn't the case.
Now we know the pre orders have a deadline of August and that the magic 1000 number wasn't even close to being reached. The suggestion that there would be such demand for the car that it would be difficult to obtain, (pre order yours now!) is simply marketing hype.:yay:
I am content to wait for delivery day, what every that may be and will be have to accept that I got played by Ford and assumed too much in regard to what my pre order status guaranteed me.